Our commitments
Sustainability at Nene Toys
The choices behind a toy matter too. Our commitment brings together material sourcing, environmental initiatives and care for the people involved along the way.
Caring for our surroundings
Environmental sustainability
Responsible sourcing, climate action and support for tree planting: initiatives with their own aims and scope.
01 / FSC®
Materials with traceability
Traceability through the supply chain
FSC® chain of custody tracks certified materials through checks and documentation along the supply chain. At Nene Toys, it connects the origin of materials with the claims on our certified toys and packaging.
Documented origin
Suppliers and materials with verifiable FSC® claims.
Supply chain tracking
Purchase and sales records that maintain material traceability.
Information on the label
The label shows the FSC® claim applicable to each product or its packaging.
Traceability and FSC® labels
FSC® 100% identifies materials from certified forests; FSC® Mix combines sources allowed by the system, such as certified, recycled or controlled wood; FSC® Recycled identifies recycled materials. Our scope includes these three claims. Check the label on each product or its packaging.
QS8S1DUnderstanding our impact is the first step towards improving it. We work with ClimatePartner to measure product carbon footprints, guide reduction efforts and contribute to climate action by funding projects. We continue to develop this commitment as our brand grows.
How this contribution helps
The figure reflects documented climate funding through ClimatePartner. This contribution supports climate projects and complements work on our own footprint; it does not represent a direct reduction in our toys’ emissions. Our profile provides details and the period covered by each contribution.
Through Tree-Nation, we support planting projects in Tanzania, Argentina and Kenya. Each contribution is added to our public forest, where you can explore the trees, species and projects we support.
Tree-Nation figures as of 3 November 2026. Visit the profile for updates.
Projects and how the figures are calculated
Projects we support
- TanzaniaPlant to Stop Poverty
- ArgentinaBosques de Agua
- KenyaSave the Aberdare Forest
- TanzaniaReplanting the burnt Mkussu Forest
The area is estimated from the number of trees and each project’s planting density. The CO₂ figure is Tree-Nation’s projection of capture during the first 10 years of growth. It does not represent carbon already absorbed or eliminate our products’ emissions.
Taking responsibility for waste
At Nene Toys, we participate in extended producer responsibility schemes in several European countries. We report the packaging and electrical equipment we place on the market and make the corresponding contributions to help fund their collection, treatment and recycling.
What does EPR mean?
EPR stands for extended producer responsibility. It means that businesses placing certain products and packaging on the market also take responsibility when these become waste. This legal obligation forms part of how we manage our products.
Product packaging
Contributions to packaging schemes help fund collection and recycling. The registrations we manage include LUCID in Germany and Spain’s Register of Product Producers for packaging, alongside participation in the relevant schemes.
Toys with electrical components
WEEE stands for waste electrical and electronic equipment. We manage registrations and reporting for this category where applicable, including Nene Toys’ registration with stiftung ear in Germany.
Toy recycling in France
In France, we also participate in the producer responsibility scheme for toys through Ecomaison. Our reporting and contributions support the management of toys at the end of their useful life, including reuse and recycling.
Registrations and contributions depend on the country and category. They are waste management obligations, not safety certifications or a guarantee that every item is recycled.
What the crossed-out bin means
When this symbol appears on an electrical toy, it means the toy should go to an appropriate collection point rather than household waste. Batteries have their own collection system: follow the product instructions and local guidance.
More about collecting electrical equipmentThoughtful toys. An ongoing commitment.
We want to offer quality toys that are safe, fun and designed to support children’s development. That care also extends to where materials come from, our environmental impact and people. Traceability, environmental contributions, donations and audits are part of our contribution and our continuing work to improve.
People matter too
Social sustainability
We bring play to children and families through donations and pay attention to working conditions in our supply chain.
Sharing play
More opportunities to play
Since 2020, we have donated to social organisations in Europe and the United States. Our toys and play materials support their work with children and families, through local initiatives and organisations with an international reach.
Cumulative donations from 2020 to 3 November 2026, according to our records.
Ronald McDonald House, one of the organisations we work with.
Working closely with Ronald McDonald House
We work closely with Ronald McDonald House, both in Europe and the United States. Through our donations, we bring play to the children and families supported by their programmes.
These organisations support families whose children need medical care far from home. Sharing moments of play is part of that support.
A network of support
More than 10 organisations
Over the years, we have donated to a range of organisations working with children and families. These include:
Across our supply chain
Working conditions and social audits
amfori BSCI
We hold amfori BSCI social audit reports for manufacturers we work with. These assessments review working conditions through site visits, interviews and documentation.
amfori BSCI is an assessment and improvement system, not a toy certification. Each report relates to a specific factory and date. The findings help identify shortcomings and guide improvements.
Learn how amfori BSCI works ↗