About us
Meet Nene Toys
Thoughtful design for learning through play.
Nene Toys creates educational toys and games that give children opportunities to explore, imagine and learn. Our range includes baby toys, building sets, puzzles, pretend play and family games.
We focus on thoughtful design, quality and shared play, with toys that encourage children to take an active part.
Our philosophy
Learning through play
Play gives children time to try, make mistakes and find solutions. We design activities that invite them to use their hands, make decisions and explore at their own pace.
The thinking behind our toys
Our values
Education
Activities that invite children to explore colours, shapes, movement and ideas at their own pace.
Quality
We pay attention to materials, shapes and how the pieces work together in everyday play.
Equality
Toys for children to choose according to their interests, without gender stereotypes.
Made for shared moments
Shared play
Our toys offer opportunities for children and adults to play together. Sharing a game encourages conversation, taking turns and cooperation.
Our environmental commitments
Our environmental commitments
Wood is an important material in our range. Our environmental work covers forest sourcing, climate initiatives and support for tree planting. Our sustainability page explains the scope of each commitment.
Explore our sustainability commitments
Forest sourcing
Look for the FSC® label on our certified products and packaging.
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Climate action
Product footprints and support for climate projects with ClimatePartner.
Our trees on Tree-Nation ↗
Growing forests
Supporting tree-planting initiatives through Tree-Nation.
