About
Nene Toys provides safe, superior-quality educational toys geared toward developing kids’ cognitive abilities, encouraging their confidence, and sparking their big, bold imaginations.
The Nene Toys vision is simple: our founders wanted to share the types of toys they wanted their own kids to play with. After all, who doesn’t have a cherished childhood memory of putting things together, pulling them apart, and seeing the world upside down and inside out? In a world where screens are quickly and constantly accessible, there’s nothing more impactful on kids’ development than engaging their growing minds and igniting all of their senses—touch, smell, sight, hearing, and yes, even taste (don’t worry folks, our toys are 100% non-toxic and curiosity-safe).
As kids age, learning often becomes centered around rigid structures and stressful exams. For many of us, it stays that way for the rest of our lives. It becomes more about repeating and memorizing than dreaming and exploring. In a word, boring.
But we don’t believe it should be that way. We think that learning is a lifelong adventure. For children and grown-up kids-at-heart, every family playtime session is an opportunity for limitless adventures, boundless learning, and creating inseparable bonds.
As a family and devoted parents themselves, the founders of Nene Toys know how special—and all too fleeting—those beautiful moments of childhood exploration are, and our goal is to share them with families and kids across the world.
Our Mission
Nene Toys is on a mission to share the magic of developmental playtime with little ones (and their parents) around the world. Inspired by our founders’ strong family values, each item in our bold and bright range is carefully designed to balance learning and fun, giving kids a safe space to explore their curiosity, independence, and the wonderful world around them. We strive to promote optimal cognitive development by offering toys that facilitate learning, development, and close family bonds. From our online store brimming with boredom-busting games to our expert-informed educational resources, we strive to offer an all-in-one experience that goes beyond playtime, making Nene Toys an indispensable part of our customers’ toolkit of parenting tips and tricks.
Our Vision
At Nene Toys, playtime is serious business. We envision our brand as the starting point for a thriving community of engaged, curious, and conscious parents who know that playtime is so much more than fun and games—it’s the foundation that helps kids reach their full potential. We aspire to contribute to a movement where on-screen play is replaced by hands-on experience, immersing kids in new worlds, igniting all of their senses, and giving them the space to explore, play, learn, and make mistakes. On the individual level, we see our safe and durable kids’ toys helping parents form strong bonds with their children while empowering them with the toys, tools, and resources they need to be the best parents they can be.
Our Core Values
Education
As adults who are kids at heart, we know that the word “education” can conjure images of exams, classrooms, and stress. But we don’t believe it should be that way. We think learning is a lifelong adventure, and we’re dedicated to giving parents the tools to instill a love of learning at an early age.
Quality
We are passionate about creating safe, durable toys that are non-toxic and kid-friendly enough to be tasted, touched, and tossed about. We believe that every child deserves the very best, which is why we go the extra mile to craft toys using only the highest quality materials.
Equality
Toys have the power to mold children’s minds, and we’re sensitive to how they shape the way they see the world and themselves. We’recommitted to sharing toys that align with our philosophy, and we’ll never produce those that promote aggression, antisocial behavior, or gender stereotypes.